KOMODIFIKASI: CERMIN RETAK AGAMA DI TELEVISI: PERSPEKTIF EKONOMI POLITIK MEDIA

Muhamad Fahrudin Yusuf

Abstract


Co-modification of religion has been penetrating on commercial television in Indonesia for long time. The program produced by Indosiar “Mamah dan Aa Beraksi”, “Islam itu Indah” launched by Trans TV, a soap opera entitled “Tukang Bubur Naik Haji” played on RCTI, an Indian serial film entitled “Jodha Akbar” and imported Turkish Film “Abad Kejayaan” played on ANTV, and similar drama entitled “Cermin Kehidupan” played on Trans 7 are some examples of the programs. Based on the observation and writer’s thought, it was found that the preacher, contents of program, even the audiences include
the religion into the program and it was interrupted with capitalism. In the other hand, Religion should be avoided from this case.


Abstrak

Komodifikasi agama telah lama merambah di televisi komersial di Indonesia. Dari program “Mamah dan Aa Beraksi” Di Indosiar dan “Islam Itu Indah” di Trans TV hingga sinetron “Tukang Bubur Naik Haji” (TBNH) di RCTI, film seri India “Jodha Akbar” dan drama seri impor Turki “Abad Kejayaan” di ANTV dan acara serupa seperi sinetron “Cermin Kehidupan” di Trans 7. Melalui pengamatan sekilas dan studi pemikiran penulis didapati temuan bahwa dai, konten hingga audiens agama yang semestinya berada di luar area kontestasi.tak luput dari kepentingan kapital itu.


Keywords


Comodification, Religion, Television.

Full Text:

PDF

References


Cangara, Hafied. 2007. Pengantar Ilmu Komunikasi. Jakarta: RajaGrafindo

Persada .

Mc Quail, Dennis. 2002. Media Policy: convergence, concentration and

commerce. London: Sage Publications.

_____. 2005. Mass Communication Theory. London: Sage Publications.

_____. 1994. Teori Komunikasi Massa (terjemahan). Jakarta: Erlangga

Mosco, Vincent. 1996. The Political Economi Of Communication: Rethingking and Renewal. London: Sage Publications.

Onong, Uchyana Effendi. 2003. Ilmu Komunikasi Teori dan Praktek.

Bandung: Remaja Rosda Karya.

Rakhmat, Jalaluddin 2011. Psikologi Komunikasi. Bandung: Remaja

Rosda Karya.

Rangkuti, Freddy . 2009. Strategi Promosi yang Kreatif dan Analisis

Kasus Integrated Marketing. Jakarta: Gramedia Pustaka Utama.

Samovar, A. Larry dkk. 2010. Komunikasi Lintas Budaya Edisi Tujuh.

Jakarta: Salemba Humanika.

Severin, J. Werner. Jr, Tankard, W. James. 2009. Teori komunikasi: Sejarah, Metode, dan Terapan di Dalam Media Massa Edisi Lima. Jakarta:

Prenada Media.

Sumber Jurnal dan Internet:

Moran, Kristin C. dan Leeva C. Chung. Global or Local Identity? A theoretical analysis of the role of Viacom on identity among children in an

international context. Global Media Journal: Volume 7, Issue 12 |

Spring 2008.

http://digilib.esaunggul.ac.id/proses-produksi-acara-happy-songdiindosiar-4782.html.

https://id-id.facebook.com/RatingAcaraTelevisiIndonesia.

http://nouriesblog.blogspot.com/2012_12_30_archive.html.

http://sarkub.com).

http://harga.web.id/




DOI: https://doi.org/10.18326/inject.v1i1.25-42

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
Licensed under a Creative Commons Attribution License

INJECT Interdisciplinary Journal of Communication IAIN SALATIGA